CLEAR, 5min., USA, Music Video
Directed by Jedidiah Roberson
Clear is about the clarity that our environment is in danger and understanding what side you are on. It’s proof that anyone can be changed to respect nature’s beauty, you just have to see it for yourself. It’s the urgency that something has to be done now, and that it cannot wait. That we all have that rebel in us that wants to do what’s right.

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Get to know Jonathan Bareford:

I’ve always been inspired by the landscapes of ice caves and glaciers. It reminded me of red rock slot canyons but in the form of ice. When I finished my last music video, I wanted to dive deeper into the story of trying to save the environment but this time about how overwhelming environmental preservation can feel when half of the world isn’t interested in helping. That made me want to take on a good vs evil action style to this video in sort of a vintage NASA aesthetic. Something that would feel more relatable like an old action movie and inspire people to really think about the concept and our environment.

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