May 20, 2023 - Filmmaker Bob Simpson (BRING BACK THE WHISTLE DOG)

BRING BACK THE WHISTLE DOG, 18min., Canada
Directed by Bob Simpson
Fast food menu items come and go, but none have ignited lasting passion quite like Canadian restaurant chain A&W’s Whistle Dog. This “hot dogumentary” profiles diehard fans fighting the good fight to bring back the iconic dog.

Get to know the filmmaker:

Most of the team that worked on this film works at Rethink, A&W’s ad agency, and the Whistle Dog has always held a place in our hearts. This documentary came out of our own curiosity about it, the quirky name, the fact it’s an oddball item at a burger chain, and, most of all, the cult-like passion behind it.

When we found out A&W was bringing it back, the initial plan was to show up at a bunch of diehard fans’ homes and surprise them with Whistle Dogs, then use the best of these surprises for a TV spot. But it quickly dawned on us that dragging a film crew across the country just for a couple minutes at each stop seemed like such a waste. We had cameras, we had crew, we had super passionate fans—we had to do more with this. Our art director Ashley blurted out, “We should do a documentary!” We just laughed. A documentary! About the Whistle Dog! How ridiculous! But then we started talking about it and realized, no, there really was a story here. Let’s do it!

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